12
Partnermodelle: ON-Page, Display, SEA
ON-Page-Partner
Arbeiten direkt auf der Merchant-Website und erhöhen Conversionrate oder Warenkorb, ohne den User die Seite verlassen zu lassen.
- Exit-Intent (Converify): Overlay beim Verlassen
- Bounce (Bounce Commerce, Rebounce.ai): Produktvorschläge beim Verlassenwollen, teils über den Browser-Zurück-Button
- Couponing ON-Page (VCHFY): Gutscheine im Checkout
- Beratungs-Tools (HelpMeChose, Envolve): interaktive Produktberatung
Display, Retargeting, SEA und Media Buying
Display und Retargeting
PostView niedriger priorisiert als PostClick, PostView-Cookie 10 Tage. ReTargeting startet risikofrei über das Netzwerk auf CPO.
SEA und Media Buying
- Markennamen-Bidding einschränken oder verbieten
- Media Buying nur nach Freigabe, White-Listing
- Provision maximal geringste Vergütung im Modell
→ Weiterführende Episoden
12
Partner models: on-page, display, paid search
On-page partners
Work directly on the merchant website and raise conversion rate or basket value without letting the user leave.
- Exit intent (Converify): overlay on leaving
- Bounce (Bounce Commerce, Rebounce.ai): product suggestions on leave intent, partly via the browser back button
- On-page couponing (VCHFY): vouchers in the checkout
- Advisory tools (HelpMeChose, Envolve): interactive product guidance
Display, retargeting, paid search and media buying
Display and retargeting
Post-view ranks below post-click, post-view cookie 10 days. Retargeting starts risk-free through the network on CPO.
Paid search and media buying
- Restrict or prohibit brand bidding
- Media buying only with approval and white-listing
- Commission no higher than the lowest rate in the model