Netzwerke und Tracking
| Netzwerk | Programme (DE) | Schwerpunkt |
|---|---|---|
| AWIN | ~2.610 | Größtes Netzwerk, international |
| Adcell | ~2.482 | Stark in DACH, eigene Technologie |
| Tradetracker | ~2.335 | EU-fokussiert |
| Vertical Ads Group | ~400 | Nischenfokus |
| Webgains | ~371 | UK-Ursprung, gute EU-Abdeckung |
| Belboon | ~360 | DACH-Fokus |
| Impact | — | Partnership Automation |
| Tradedoubler | — | Skandinavien, Südeuropa |
| Daisycon | — | Benelux und DACH, Leads |
| financeAds | — | Finanzprodukte |
| retailAds | — | E-Commerce, CSS-Publisher |
Öffentliche Netzwerke bringen einen eigenen Publisher-Pool mit, die Netzwerkgebühr liegt bei etwa 30 % der ausgezahlten Provision. Private Networks sind vollständig integrierbar, die Partnerakquise liegt dann komplett beim Merchant.
Trackingweiche
Session NW-ID
Höchste Priorität, aktive Session über einen Affiliate-Link.
Cookie NW-ID (PostClick)
Zuletzt geklickter Affiliate-Link, Standardlaufzeit 60 Tage.
PostView-Cookie NW-ID
Niedrigste Priorität, 10 Tage, nur wenn kein Click-Cookie existiert.
Cookie-Tracking
Standard, anfällig für Browser-Restriktionen wie ITP in Safari und ETP in Firefox.
Server-to-Server (S2S)
Cookie-unabhängige Übertragung, robust gegen Browser-Restriktionen, inzwischen Industriestandard.
Networks and tracking
| Network | Programmes (DE) | Focus |
|---|---|---|
| AWIN | ~2,610 | Largest network, international |
| Adcell | ~2,482 | Strong in DACH, proprietary technology |
| Tradetracker | ~2,335 | EU-focused |
| Vertical Ads Group | ~400 | Niche focus |
| Webgains | ~371 | UK origin, good EU coverage |
| Belboon | ~360 | DACH focus |
| Impact | — | Partnership automation |
| Tradedoubler | — | Scandinavia, Southern Europe |
| Daisycon | — | Benelux and DACH, leads |
| financeAds | — | Financial products |
| retailAds | — | E-commerce, CSS publishers |
Public networks bring their own publisher pool; the network fee is around 30 % of the commission paid out. Private networks are fully integrable, but partner acquisition then rests entirely with the merchant.
The tracking switch
Session network ID
Highest priority, active session via an affiliate link.
Cookie network ID (post-click)
Most recently clicked affiliate link, standard duration 60 days.
Post-view cookie network ID
Lowest priority, 10 days, only if no click cookie exists.
Cookie tracking
The standard, vulnerable to browser restrictions such as ITP in Safari and ETP in Firefox.
Server-to-server (S2S)
Cookie-independent transfer, robust against browser restrictions, now the industry standard.